Section three

Tools

The working part of the playbook. Nothing is stored on a server, nothing asks for an email, and every export is generated locally in your browser.

• ReferenceSignal inventoryTwenty-nine signals across demand, confidence, intent, conversion and learning — when each arrives, what it tells you, and where it misleads. Filterable.
• Guided auditAnswerability auditEnter a title and generate the question set your audience is already asking. Work through it, record what needs fixing, export a summary.
• WorksheetRelease planning worksheetThe audience, the assumption the release depends on, the signal that tests it, good and bad readings, and what you would do. One page out.